Cynthia VanRenterghem &
So you invented a product . . . now what?
Branding, pricing and marketing your concept. (PDF
Kerry VerMeulen has a B.S. in Natural Resources & Environmental
Sciences. Previous work experience includes remediation
of hazardous waste sites and environmental reporting for Fluor
Corporation, sales treating industrial and commercial heating and
cooling systems for Nalco Chemical Company, and Phase I Environmental
Assessments for Mostardi Platt in Chicago. In July of
2006, she began researching her idea for SunStick™.
Cynthia VanRenterghem has a B.S. in English and Political Science
and a Master’s Degree in International Economics and American
Foreign Policy. She worked in the field of international trade,
forming her own consulting practice, CVR Consulting. Cynthia
then worked on franchise-wide marketing and product sales for
Greater Leap of Faith, LLC, which franchised its concept, Main
In April of 2007, Kerry and Cynthia VanRenterghem partnered
to launch Plumstone, L.L.C. They sold their first
SunStick™ in April, 2008.